Even though Calm keeps track of streaks and total sessions, it’s not clear why users should be motivated. However, the possibilities of mobile apps in this field are significantly more extended.
Calendar with information on when each session was made. Metrics like “total sessions”, “mindful minutes” (aka time spent meditating), and “longest streak”. Gamification features work really well for improving these stats, which Calm doesn’t use enough, we’d say. # 2: Implement Gamification Functionalityįor meditation & mindfulness apps, retention and engagement are the 2 most important metrics since it shows how dedicated users are. Let’s say, that, by clicking on the push notifications at 11 pm, users are automatically transferred to the chosen session & others. Add/lock sessions to/on the main screen. So, we’d recommend you to allow users to: For users, it means that they always have to scroll meditation lists to find something they want now or liked previously. Some people might feel much more motivated if they’re reminded to meditate by Jeff Bezos or Lady Gaga.įurthermore, Calm doesn’t offer to customize the Home Screen. Meaning that users choose a person and this reminder pops up as a note from them. If you don’t really want to make it customizable, consider creating several reminder options to choose from.Īnother way is to allow users to choose who’ll be the reminder. In fact, the creativity here can work on full. If these were customizable, users could write some meaningful phrases, their favorite quotes, or connect the motivation to meditate to a certain event in life, which is much stronger than a generic phrase, same for all. However, they’re always the same and not customizable, which makes it less efficient for a part of the audience. In the Calm app, this impetus is enabled through daily push notifications & reminders. Thus, many people require motivation boosts not to give up and achieve this goal. The end goal of Calm is to help people improve their lives through meditating, which is a challenging and time-consuming process. # 1: Make Interactions with Users Customizable Aspects to Improve 📈Įven though Calm is considered the # 1 meditation & mindfulness app, there are certain aspects of it that can be improved. For example, there’s “Daily Calm”, which is a 10-minute guided meditation that’s updated every morning. If we take a look at Calm, it updates its content constantly. If you won’t, there’s a chance that users would run out of content at some point. It includes reinterpreted fairy tales, general fiction, and many others.Īdditionally, some stories are recorded by celebrities (Harry Styles, Bob Ross, Matthew McConaughey, and many others).įurthermore, it’s really important to fresh up your app with new content regularly. Long story short, the music without lyrics with calm nostalgic sounds (like vinyl record clicking) has a perfect stimulative impact on one’s brain to reduce stress and increase productivity.įor instance, Calm provides stories for different groups of people (of different ages, tastes, interests, for different purposes, etc.). By the way, lo-fi is proven to have a relaxing effect. Like calming remixes of popular songs or lo-fi hip hop. 
Different sounds like rain, wind, river, etc.That means, apart from meditations, you should consider adding:
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If your app offers both free and paid content, it’s essential to clearly distinguish them for users’ convenience.įor example, Calm has the lock in a corner of the premium content so that users don’t get irritated by a constantly popping up “Unlock Calm” Screen. Calm: Tips & Tricks 🃏 # 1: Separate Premium & Free Content with Visual Means Now, let’s take a look at what you can learn for this app to help your own product succeed.
They also made the app free to 12.4 million members of the Kaiser Permanente health insurance company to help people deal with the lockdown stress. In April 2020, first-time Calm downloads jumped to 1.6 million, which is 36% higher, compared to January. To continue using it, one would have to pay either $14.99 per month, $69.99 per year, or $399.99 for a lifetime subscription.Ĭalm had significant improvements when the COVID-pandemic burst. Also, users get to experience a premium subscription for 7 days as a free trial. At first, there’s some basic free content - only a couple of introductory sessions.
This meditation solution is based on the freemium monetization model. Apart from meditations, it also offers breathing exercises, sleep stories, music, and remixes of famous artists and songs for sleeping, focusing, working, and so on.
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